Privacy Policy

1. Who we are

The data controller is Linemate Pte. Ltd., located at Linemate Pte. Ltd., 160 Robinson Road, #14-04, Singapore Business Federation Center, Singapore 068914. Our website is https://www.linemate.ai/.

For privacy requests, contact us at privacy@linemate.ai or through our Contact page.

2. Scope

This Policy applies to personal data processed through:

• Our marketing website and related pages
• Demo and contact forms
• The Linemate product and related support channels, including workflows that run on WhatsApp
• Events, sales outreach, and customer success communications

If you use Linemate under a customer agreement, your employer or brand may also act as an independent controller for workplace and operational data. In that case, their policies and instructions apply in addition to this Policy.

3. Personal data we collect

Depending on how you interact with us, we may collect:

• Identity and contact details — name, work email, phone number, company, role, country, and industry
• Business context — number of outlets, number of employees, and information you share about operational needs
• Communications — messages, call notes, support tickets, and feedback you send us
• Account and usage data — login identifiers, configuration settings, feature usage, and audit/activity logs needed to operate the service
• Frontline operational content submitted through WhatsApp workflows — such as checklist responses, audit answers, photos or files you choose to upload, issue reports, training acknowledgements, and related metadata (for example timestamps and outlet identifiers)
• Technical data — IP address, browser type, device information, pages viewed, referring URLs, and approximate location derived from IP
• Cookies and similar technologies used for essential site functions, preferences, and analytics

We do not require special-category personal data to provide the service. Please avoid submitting sensitive information unless it is necessary for a specific operational workflow your organisation has configured.

4. How we collect data

• Directly from you — forms, email, calls, WhatsApp messages, demos, and support
• From your organisation — when an admin invites users, configures outlets, or uploads operational content
• Automatically — through cookies, logs, and product analytics
• From service providers — for example hosting, messaging, analytics, or CRM tools that process data on our behalf

5. Why we use personal data

We use personal data to:

• Provide, maintain, secure, and improve the website and Linemate platform
• Respond to enquiries, book demos, and deliver customer support
• Operate WhatsApp-based checklists, audits, issue reporting, training, and related workflows for customer organisations
• Send service notices, product updates, and — where permitted — marketing communications (you can opt out of marketing at any time)
• Monitor performance, prevent abuse, and troubleshoot incidents
• Comply with legal obligations and enforce our agreements

6. Legal bases

Where Singapore’s Personal Data Protection Act (PDPA) or similar laws apply, we process personal data with consent, where necessary to perform a contract, or where we have a legitimate interest that is not overridden by your rights — for example securing our services, improving product reliability, and responding to business enquiries. Where other laws (such as the GDPR) apply to individuals in those jurisdictions, we rely on the corresponding lawful bases.

7. Sharing and disclosure

We may share personal data with:

• Service providers who help us host, message, analyse, support, or bill the service, under confidentiality and data-processing terms
• Your organisation’s authorised administrators and users, as required to deliver the product
• Professional advisers, auditors, or authorities when required by law or to protect rights and safety
• A buyer or successor in connection with a merger, acquisition, or similar corporate transaction

We do not sell personal data.

8. International transfers

Linemate is based in Singapore and may process data in Singapore and other countries where our providers operate. When we transfer personal data internationally, we take steps appropriate under applicable law, such as contractual safeguards and provider due diligence.

9. Retention

We keep personal data only as long as needed for the purposes described in this Policy, including to provide the service, meet legal, accounting, or reporting requirements, and resolve disputes. Retention periods vary by data type and customer configuration. When data is no longer required, we delete or anonymise it where reasonably practicable.

10. Security

We use administrative, technical, and organisational measures designed to protect personal data against unauthorised access, loss, misuse, or alteration. No method of transmission or storage is completely secure; please use strong credentials and notify us promptly of any suspected incident related to your account.

11. Cookies and analytics

Our website may use cookies and similar technologies that are necessary for the site to function, remember preferences, and understand traffic and conversions (for example via analytics or tag-management tools). You can control cookies through your browser settings. Blocking some cookies may affect site functionality.

12. Your rights

Subject to applicable law, you may have the right to access, correct, or delete personal data we hold about you, withdraw consent where processing is consent-based, object to or restrict certain processing, and lodge a complaint with a data protection authority. If your data is processed because your employer uses Linemate, please contact your organisation first; we may need to redirect requests to them.

To exercise rights with Linemate directly, email privacy@linemate.ai. We may need to verify your identity before fulfilling a request.

13. Children

Linemate is a business service and is not directed to children. We do not knowingly collect personal data from individuals under 16. If you believe a child has provided us personal data, contact us and we will take appropriate steps.

14. Changes to this Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Material changes may also be communicated through the website, email, or in-product notices where appropriate. Continued use of the site or service after an update means you acknowledge the revised Policy.

15. Contact

Questions about this Privacy Policy or our data practices:

• Linemate Pte. Ltd.
• Linemate Pte. Ltd., 160 Robinson Road, #14-04, Singapore Business Federation Center, Singapore 068914
• privacy@linemate.ai
• https://www.linemate.ai/